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What you can expect from 4490 Ventures

We’re here because we believe the values that help define the Midwest—hard work, humility and integrity—are some of the same values that drive great entrepreneurs. We’re here to invest in passionate people, who desire to build something that solves a difficult problem in a novel way. We’re here to help startups in this region realize their full potential to become sizable, successful companies.

Investment Amount

4490 Ventures aims to invest between $1.5M and $4.0M in any given opportunity. Most of our investments are syndicated with other investors as part of a priced financing.


We prefer to invest early, when we can help guide entrepreneurs in the right direction and help establish the culture of the company. 4490 Ventures will typically invest Series A opportunities but will occasionally invest in companies that are more mature in their life cycle.

Lead Investor

We prefer to lead investments and take a board seat alongside the founders. 4490 Ventures will remain active on the board throughout the life of the company.

Deal Structure

4490 Ventures typically only invests in priced equity rounds. When leading a round we make every effort to keep the structure of the investment as simple as possible, avoiding unnecessary complexity.

Follow-on Support

4490 Ventures reserves significant capital for investing in follow-on financing rounds. We fully expect to support our portfolio companies throughout the life of the company.


We are based in the Midwest and prefer to invest in the Midwest. Just like the technology startups we serve, we’re here because of the smart people, the strong work ethic, and a drive to bring forth innovation.



111 North Fairchild Street
Suite 240
Madison, WI 53703
111 North Fairchild Street
Suite 240
Madison, WI 53703